What I can do, what I do, what I have done, and what I do not want to do
UX is an abbreviation for User Experience. We use services and products every day. When things work smoothly, we become happy. When it is slow or does not work at all, we get frustrated. A good user experience is important. At least, that is what I think!
UX means User Experience. It is about how it feels for a person to use a service or product, such as a website or an app. My definition: “UX, or User Experience, refers to the overall experience a person has while using a product such as a website or a computer application, particularly in terms of its ease of use and enjoyment”.
UX is about understanding user behaviors, emotions, goals, and contexts. The purpose is to create better products and services. Someone who works on designing services is sometimes called a service designer. It is a part of UX. To create a smooth experience, you need to listen to the user. Then you can create a good interface that helps the user achieve their goal.
UX and UI have a lot in common. UX is a broader concept. Usability is an important part of UX. UX encompasses research, analysis, behavioral science, communication, and sometimes technology. A UX designer must be able to empathize with the user’s situation.
UI stands for user interface design. UI and UX are closely related because both are about user experience. But they also differ. UI is about the visual design and the visual aspect of apps and websites. A UX designer can work with both digital and physical products. A UI designer focuses on the graphical elements, such as typography, colors, buttons, animations, and images.
The web is now used for much more than just text and images. Web technology is an important part of many of our everyday tools. For example, you can not read a newspaper, use an app, or navigate with a car’s GPS without depend on web technology. These tools must work for everyone.
In Sweden, there is the “DOS law” (the law on accessibility to digital public services) which states that government digital services must be accessible. Similarly, EU countries have adapted to a directive called the European accessibility standard (EN 301 549). Other countries also have similar laws, such as Section 508 of the Rehabilitation Act in the USA. This law requires accessibility for IT technology used by government agencies.
There is similar legislation for other parts of society - the Accessibility Directive. The directive covers, among other things, computers, ATMs, card readers, ticket machines, media services (TV, radio, film, music, video games), e-books, banking services, and e-commerce. I think this shows that our decision-makers take digital accessibility seriously.
When design, usability, and technology work together, the user finds the experience to be plesant. The communication works. A simplified way to define areas of the codebase is to say that the “frontend” is what is displayed and runs in the browser, and the “backend” is the part of the code that stays on the server side. When you combine the two parts, it is called “full-stack”. Coding for the web and apps means constantly learning new things. It helps if you are familiar with a framework and follow standards. The different programming languages and frameworks in the coding world are sometimes called a “stack."
This website is built with Jamstack. More specifically, Hugo with the WD Hugo Theme – this is a theme that I have developed. Technical challenges make the work stimulating. Often, complicated technology is something that simplifies for the end user if it is dressed with a well-crafted interface.
As a consultant, I strive to be more than just a service provider – I aim to be a valuable team member. My approach is to:
In essence, I endeavor to be a good listener and a supportive teammate, contributing to a positive work environment.
As a UX designer, I always put the user at the center. By listening to the user’s needs, analyzing behaviors, and conducting user tests, I can create intuitive and engaging experiences. I excel at implementing user-centered design processes. From research and concept development to prototyping and evaluation.
In my work, I enjoy applying methods such as Design Thinking, Lean UX, and Service Design. These methods help me take a holistic approach to design challenges and create solutions that deliver value for both users and the business. I am experienced in working with agile teams and see great benefits in close collaboration between design, development, and business.
On the other hand, I prefer not to:
Instead, I focus on projects that are thoughtful, collaborative, and driven by a clear purpose.
With my experience and commitment to user experience, I can contribute to driving the design process forward and coaching or leading the team in UX matters. I am always ready to share my knowledge, but at the same time, I am humble and eager to learn from my co-workers.
Looking for something that used to be here? The old web is archived here. Curious about my previous work? You can find some of my previous work here. Want to see my work in visual design? Explore my design system and examples of components.
