What is branding and why is it important? People are affected by the feelings, values and signals that your design conveys. The graphic profile has the primary aim to produce a desired feeling. Common examples of things that make up a corporate image are business cards, letterheads, advertising, billboards, a web and in some cases clothing. One can describe the graphic profile as a graphical framework that determines its services and products, its company culture and its clients. It is controlled by colors and fonts and the document is often called corporate identity design guidelines, graphical rules, graphic manual, graphic identity, or identity guidelines and can be very extensive or fit on piece of paper. The logo is often the most important piece of the puzzle. It represents the business and its brands, and should give an impression that matches how you want to be perceived. One can therefore choose to invest in a trust that will hopefully lead to more business.
How can you tell if a logo is good or bad?
A logo can be “pretty” but still not working. The client (you) decides what the logo should convey. The most successful result is often achieved by testing mockups on a group of individuals before making the final selection. Here is a checklist that can be used in the decision process. The order of priority is individual and should be adjusted according to the company’s business or brand.
- easy to remember and recognize
- give a true picture of the business
- appeal to target audience
- be timeless
- work in various media, against any background color and in any size
It may be time to revise your logo if it does not meet all of the above criteria.